When Mercury was shuttered, Ford became home to just two brands: Ford and Lincoln. Over the past few years Ford has sold off Volvo, Jaguar, Land Rover and Aston Martin to focus on its core brands. Mercury's elimination signals the birth of a more streamlined Ford Motor Co. — an unfamiliar concept for many industry watchers. Then again, Ford hasn't taken any government bailout money, so maybe they're onto something.
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